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Annual Major Events

Strategic guide for large-scale annual events and conferences (100-500+ attendees)

12-18
Months Planning
100-500
Attendees
1-3
Days Duration
€30k+
Typical Budget

Overview

Annual major events—conferences, symposia, and large-scale gatherings—are the flagship moments in ISCP's calendar. They showcase the profession, unite members from across Ireland, and deliver high-value CPD at scale.

This playbook provides the strategic and operational framework for planning, executing, and evaluating these complex events, ensuring they run smoothly while delivering exceptional experiences for 100-500+ attendees.

What You'll Learn

Strategic Planning

18-month timeline with governance, budget, and risk management

Venue Selection

RFP process, site visits, and contract negotiation for large venues

Program Design

Keynote speakers, breakout sessions, and networking opportunities

Sponsorship Strategy

Package design, prospect outreach, and sponsor relationship management

Registration System

Ticketing tiers, early bird pricing, and delegate management

Marketing Campaign

Multi-channel strategy to reach target registration numbers

Operations Management

Run-of-show, staffing, AV, catering, and logistics

Post-Event Evaluation

ROI analysis, attendee feedback, and strategic recommendations

Event Formats

National Annual Conference

200-5002-3 days

Premier annual gathering with keynotes, concurrent sessions, exhibition, and gala dinner

Regional Symposium

100-2001 day

Focused clinical topic with expert speakers and hands-on workshops

Specialty Interest Conference

150-3001-2 days

Deep-dive into specific areas (e.g., sports physio, neurology) with international speakers

18-Month Planning Timeline

18 Months Before

  • Form organizing committee
  • Set event date and theme
  • Initial budget draft
  • Venue research and RFP process

12 Months Before

  • Confirm venue and sign contract
  • Identify keynote speakers
  • Create sponsorship packages
  • Design registration tiers

9 Months Before

  • Launch website and save-the-date
  • Begin sponsor outreach
  • Secure keynote speakers
  • Plan program structure

6 Months Before

  • Open registration
  • Launch marketing campaign
  • Confirm breakout speakers
  • Finalize exhibitor contracts

3 Months Before

  • Push registration with early bird deadline
  • Finalize program and print materials
  • Arrange AV and catering
  • Brief all speakers

1 Month Before

  • Close registration
  • Create detailed run-of-show
  • Staff briefings and assignments
  • Final logistics confirmation

Event Week

  • Venue setup and tech rehearsal
  • Welcome desk and registration
  • Execute event according to plan
  • Capture photos and feedback

Post-Event

  • Thank sponsors and speakers
  • Distribute post-event survey
  • Financial reconciliation
  • Final report and debrief

Available Templates

View All Templates →

Key Success Metrics

85%+
Registration target
4.5/5
Satisfaction score
30%
Sponsor revenue target