Public-Facing Events

Planning

• 1. Define target public audience and key messages
• 2. Partner with community organisations or health services
• 3. Choose accessible public venue
• 4. Prepare public-friendly materials (no jargon)
• 5. Brief speakers on communicating with non-clinical audiences
• 6. Check insurance and public liability requirements

Promotion

• 1. Issue press release to local media 6 weeks out
• 2. Post on community notice boards and local Facebook groups
• 3. Coordinate with HSE/hospital communications team
• 4. Create accessible flyers for community centres
• 5. Use social media with public-friendly messaging
• 6. Contact local radio and newspapers for coverage

On the Day

• 1. Set up welcoming accessible space with clear signage
• 2. Provide information stands with ISCP materials
• 3. Run demonstrations or interactive activities
• 4. Collect contact details from interested attendees
• 5. Take photos for ISCP social media
• 6. Have membership information available

After the Event

• 1. Follow up with interested attendees within 1 week
• 2. Share event photos and coverage on social media
• 3. Send thank you to community partners
• 4. Submit event report to ISCP with reach/impact data
• 5. Document lessons for future public events
• 6. Share media coverage with ISCP communications

Templates

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